Jonathan Perugia – Director & Founder

I have spent 25 amazing years working as a documentary, travel and commercial photographer and filmmaker in nearly 30 countries.

I’ve successfully served over 100 NGO, commercial, and editorial clients, including the United Nations, Save the Children, Sony and the Guardian.

In 2015, I launched Gaia Visual, as a response to the challenges we face around the world, and a desire to be part of the global movement for good.

I want to use my passion for photography, visual storytelling and creating teams, to inspire…and be inspired.

I have built a network of like-minded creative collaborators around the world, who I can call on to nail any brief, and I’ve engaged with sustainability consultants, CSR professionals, social enterprises and development organisations in order identify their needs.

I have found that clients love the accountability and personal chemistry of a small and agile team.

My images and stories demonstrate and depend on warm relationships with people, a deep appreciation for my clients and their stakeholders, and extensive documentary and commercial expertise.

My creative development has also been a spiritual journey: gratitude, joy, fun, connection and love are at the heart of how and why I work.

My connection with you, and with my subjects translates to your connection to your audience.


We don’t work with everyone who approaches us. We only serve people whose values we share.

I feel very grateful to do what I do, and that forms the basis of our approach to your needs: we treasure your trust, and we reward it with a can-do attitude and great work.

I value the long-term relationships I have built with many clients. Some of these go back twenty-five years – as long as I’ve been making images professionally.


Over the course of an in-depth interview, we will clarify exactly what you want to say, to whom and why. I’ll contribute suggestions on how to best achieve your goals, and through which medium.

At this stage we decide whether to draw on my global network of awesome creatives.

You will receive a clear quote, and a simple license that allows you to use your visual assets in the ways you need, for as long as you need.

We will sign off on the creative brief, the storyboard or script, an outline of key messages, audience and deliverables, and a contract confidentiality agreement


We are used to working alone, under pressure, in very challenging situations. And we are used to organising complex projects with many elements. You will not need to babysit us.

You can trust us to deal with your clients, staff and all stakeholders with warmth and sensitivity.


You get at least two rounds of review, to ensure that your final product surpasses expectation.

Your assets will be delivered physically or digitally, in all formats you require.

And if you need anything further, we are always delighted to help.