Jonathan Perugia – Director & Founder

I have spent more than 25 years as a documentary, travel and commercial photographer and filmmaker in nearly 30 countries.

I’ve successfully served hundreds of NGO, commercial, and editorial clients, including the United Nations, Save the Children, Sony and the Guardian.

I launched Gaia Visual as a response to the challenges we face around the world, and a desire to contribute to the global movement for good.

My images and stories depend on warm relationships with people, a deep appreciation for my clients and their stakeholders, and both documentary and commercial expertise.

All the photographs and some videos on the site are shot by me. The others I produced and directed, as well as shooting the stills.

Laura Mahler – Producer

I research new stories, and produce our current ones. 

I always dreamt of travelling the world and making films. To me, visual storytelling is also an incredible opportunity for activism and I use it to increase my impact and reach more people with issues that concern me. I am also founder of Film the Change, a non-profit documentary production company, which creates long-form pieces about current global issues and solutions. 

I previously spent 2 years working in CSR and social enterprise. I have an MRes in Environmental Research at King’s College London and have presented my research internationally, before moving into film & photography. 


We work for a thriving world and healthy planet, where people are inspired to make personal, spiritual, social and environmental change.

We do this because we want a kinder, fairer, healthier world.

And we like happy stories.  



We are an intentionally small team. This means we are agile and flexible, and we draw on our global network of creative collaborators to bring exactly the right skills together.


Clients often come to us with the beginnings of an idea, loosely defined intentions, logistical challenges and even differing stakeholder interests.

We will discuss your needs in depth, and clarify exactly what you want to say, to whom and why. This is how we help you shape your story, and ensure that we bring back exactly what you need.


We are used to working alone, under pressure, in very challenging situations. And we are used to organising complex projects with many elements. You will not need to babysit us. We can be the ‘fly on the wall’, or take control and direct.

We appreciate that you’re entrusting us with something valuable; you can trust us to deal with your clients, staff and all stakeholders with warmth and sensitivity.