PICTURE POSITIVE

Roundtable on Sustainable Palm Oil (RSPO)

Certifying and supporting sustainable palm oil

THE CLIENT:

The RSPO is an organization of suppliers and consumers of palm oil that promotes the growth and use of sustainable palm oil products through credible global certification and engagement of stakeholders. 

THE CHALLENGE:

RSPO needs to raise awareness of their work amongst members, prospective members, and the public and to advocate behaviour change amongst producers and consumers. One group they are particularly focussed on influencing is smallholders, who account for 40% of land under palm oil cultivation in Indonesia and Malaysia. 

OUR RESPONSE:

We are building a body of stills and video that show the benefits of small farmers becoming RSPO certified. So far this has involved one assignment in Indonesia and one in Malaysia. 

THE BENEFIT:

RSPO has credible visual material that engages people at their conferences and events and is used in the field to share the stories of farmers the benefits of becoming certified. This contributes to a growth in numbers of certified  smallholders and in support for them