ROYAL COLLEGE OF PHYSICIANS
The RCP, with 30,000 physician members, is a patient-centred and clinically-led organisation, driving improvement in the diagnosis of disease, the care of patients and global health.
The RCP requires photography of many diverse elements of their work: from clinical practice; to conferences, exhibitions, and educational events; publications; their unique library and medicinal garden; their sustainability practices; and the members’ hotel.
They found that most of the medical stock imagery is glossy and contrived and bears little resemblance to everyday UK healthcare practice.
Jonathan has been the RCP’s preferred photographer since 2011, and their imagery now has a consistent and distinctive style that is real and believable, that target audiences relate to.
The care and dedication of the professionals involved is clear to see, as is the genuine engagement of people at their events.