Your Guide Is Rady
A practical guide for comms teams leading the ecological transition and written by someone who's spent years making these stories on the ground.
You're at the forefront of the ecological transition, building solutions to very real and pressing problems, but your story needs to be told to attract more support, funding, and talent. You need footage and photography that actually support your ambition and scale.
But briefing a photographer or videographer, especially for field-based, ecological work, isn't straightforward. How can they really understand your vision and capture the nuance of the work behind the scenes? Get it wrong, and you end up with generic stock-looking content that doesn't do justice to what's happening out there, and a dissatisfied board who are left wondering what happened to their budget.
This guide helps you start in the right place, by covering the things most briefs miss: purpose, story, audience, creative direction, shot lists, and what to have ready on the day.
It’s free, and yours to use. Download it today by entering your details.